Privacy policy

Privacy is very important to us. We need your personal information for personalisation and to comply with the law. In particular, we pay attention to the data of your children. In the following passages we describe how we collect, use, store or disclose your personally identifiable information (“personal information”). This privacy policy applies to information collected by Hooray Studios Ltd. or its affiliates (collectively, "Hooray Studios", "we" and “us”) in connection with http://www.hooray-heroes.ca and other websites and services ("website") operated by Hooray Studios as we disclose to you ("Policy").

Please carefully review this Policy to learn about how we collect, use, and protect any personal information and non-personal information you provide us with on, or through, this website and your choices for managing your personal information. By using this website, you agree to be bound by this Policy.

This Policy is intended to explain clearly and in plain language some of the key processes and procedures that we have implemented to manage your personal information and to protect your privacy.

1. Anonymous data processing

Unless otherwise stated in the following sections, no personal information is collected, processed or utilised when using our website.

2. Personal information

Personal information is information that specifically identifies you or, when combined with other information we have, can be used to identify you. We collect information that personally identifies you (personal information) only if you choose to share such information with us. Personal information consist of inventory data and usage data. Inventory data consists of, for example, an e-mail address, name, appearance, date of birth and data required for the establishment, content and modification of the user relationship. Usage data is specifically the characteristics for the identification of your person, information about the commencement and conclusion of, as well as the extent of, the use of the website. Usage data also includes content data. This includes all information that results from your entries on this website itself, e.g. comments and ratings. The decision to provide this information is optional; however, if you elect not to provide such information, you may not be able to access certain content or features or participate in certain areas of this website. In addition, we may need to contact you via phone, e-mail or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us.

3. Non-Personal Information

We automatically collect information that does not reflect or reference an individually identifiable user (non-personal information) to help us understand how our users use our website. Like most websites, we automatically collect and use the following data contained in log files:

- Technical Information, which may include certain information or characteristics about your computer, such as the type of browser and operating system you use and your computer’s Internet Protocol (IP) address. For the most part, technical information remains anonymous (that is, it does not identify you personally), but in some cases it can be traced back to personal information such as an e-mail address.

- Usage information, which may include non-personal information about how you use or browse our website and what products you buy (order history).

4. Collection, processing, use of personal information

Hooray Studios collects, processes and uses your personal information for the establishment, implementation, modification or termination of the license agreement concluded between Hooray Studios and you, the processing of orders, for the use of the website as well as for the content of the offer. When you download a colouring book or sign up for a newsletter, you provide information such as name, username, and e-mail address used for purposes of using the offer. You can look over an offer or order-related information, such as status of delivery, news and useful information. Non-personal information and personal information may be combined with data collected from other sources so that we may further improve the relevance of products, services, and advertisements offered on or through this website.

5. Newsletter

When registering for the newsletter, Hooray Studios will use your e-mail address for advertising purposes until you unsubscribe from the newsletter. The following consent has been expressly granted to Hooray Studios and Hooray Studios have logged these. Hooray Studios is required to have the content of their consent available for retrieval at any time. Your e-mail address will not be shared with third parties, and you may revoke your consent to use your e-mail address for promotional purposes at any time with future effect. The deregistration of the newsletter can be done at any time either by a message to the contact option described below or via a dedicated link in the newsletter.

6. Customer service

To answer your questions, process your inquiries or resolve them, it is sometimes necessary to ask for personal information such as name, address, e-mail address and telephone number. Hooray Studios can use this information to answer your questions or to contact you by mail, e-mail or phone. If you request a service or upload data to this website, Hooray Studios may need to contact you to obtain additional information needed to process or execute your request. However, Hooray Studios will not disclose such information to third parties without your permission, except as required by law or to the extent necessary for the execution and processing of your requests or for your assistance.

7. Protection of data and disclosure to third parties

Information that we collect is stored on secure servers using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorised access, destruction, use, modification, or disclosure. Hooray Studios transmits the personal information encrypted over the Internet using the so-called SSL (Secure Sockets Layer) method. However, providing personal information, whether it be in person, over the phone, or over the Internet, always entails risks, and no technological system is completely unaffected by manipulation or sabotage. Hooray Studios makes reasonable efforts to prevent and minimise the risk of unauthorised access to, and the unauthorised use or corruption of, personal information.

In principle, Hooray Studios will not disclose personal information to third parties, unless there is a legal obligation to pass it on or if a data transfer is required to carry out the contractual relationship. In this respect, the information provided by you for the purposes mentioned above, and to the extent necessary for the processing of your order or request, is exchanged with affiliate / partner companies. This is especially the case for printing and delivery. The amount of data transmitted is reduced to the minimum required.

If necessary, Hooray Studios may also make appropriate written statements, duplicate records against loss, create intermediate files or workspaces, and give such powers to third parties.

Hooray Studios will otherwise only forward personal and / or billing-related data to other third parties to the extent required or required by law in order to enforce the Terms of Use and / or other agreements with you and to protect the rights of third parties. Your concerns will be considered in accordance with the statutory provisions. The data will only be made available if it is reasonably necessary to enforce the law or necessary to investigate a suspected unlawful activity or to protect the safety or rights (including intellectual property rights) of Hooray Studios, our customers, consumers, or the general public.

In all other cases we will not sell or rent personal information to third parties, and we will not otherwise disclose personal information to third parties, without your express permission or as expressly disclosed in this Policy.

In the event that Hooray Studios is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer non-personal information and personal information in connection with such a transaction.

8. Online privacy protection for children

We collect children’s personal information from adults. Access to Hooray Studios is intended to be acquired by parents and not to be acquired by children directly. If you are under 18, you may use Hooray Studios website only with the involvement of a parent or guardian.

9. Use of cookies

When you visit the Hooray Studios website, you remain anonymous. Every time you access the website and every time a file is accessed, access data about this process is stored in a log file on our server without any personal reference, i.e. IP address, page from which the file was requested, date, time, browser type, operating system, the page you viwebsited, the amount of data transferred, access status (file transfer, file not found, etc.). From this data, statistics are generated which help Hooray Studios customise this website and tend to your needs.

In addition to the personal information you provide, this website uses "cookies", which are text files stored on your computer. It is a technology that can be used to collect specific user-specific settings and technical information that can be used to identify you. This information shows when and how users use the website and allows Hooray Studios to continually improve it. The use of cookies offers you the advantage of not having to enter your personal details when filling out various forms on the website. The use of cookies is common and a common practice on many websites. Cookies are stored on your computer and not on this page. We use cookies only to read information on your hard drive that has been stored there by a cookie from this website. If you do not wish to have cookies stored on your PC or if you wish to be notified of their storage, you can set your browser accordingly if it allows this. A corresponding manual can be found under the manufacturer information of the browser manufacturer. Previously established cookies can be deleted at any time. Hooray Studios, however, points out that in this case you may not be able to fully use all the features of the website.

Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behavior. You can opt-out of interest based advertising by visiting the following websites: http://www.networkadvertising.org/choices and/or http://www.youronlinechoices.com.

We may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our trusted advertising partners. This allows them to link your devices and/or environments and provide you a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their privacy policy listed in the above-mentioned platforms or listed under cookie policy https://hooray-heroes.ca/cookies.

10. Google Analytics

Google Analytics, a web analytics service provided by Google Incorporated, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (collectively, Google), collects and stores data that is used to create usage profiles using aliases. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor the offer. The information generated by these cookies, such as the time, location and frequency of the website visit, including the shortened IP address, are transmitted to Google in the United States and stored there. In this case, the IP address is already being shortened by Google and thus anonymised. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. However, Google does not claim to associate the IP address with any other data provided by Google. The installation of the cookies can be prevented by an appropriate setting of the browser software; in this case, the website may not be fully functional. The pseudonymised user profiles will not be merged with personal information about the bearer of the pseudonym without explicit consent. You have the right and the option to opt-out of data collection and data storage for the purpose of web analytics at any time with future effect by installing the browser add-on to disable Google Analytics: Disable Google Analytics. For more information about Terms of Use and Privacy, please visit http://www.google.com/analytics/terms/ or https://www.google.com/intl/en/policies/.

11. Google Analytics for Remarketing

The Google Analytics tracking code implemented on this website has been enhanced with Remarketing for Google Display Advertising, a service that analyses user behaviour across the Google Display Network. Hereby, cookies (e.g. Google AdWords cookie) document your previous visits to third-party websites whose providers have joined the Google Display Network and our websites. Our AdWords ads use these analytics to serve as search queries on Google Network websites, and can be more targeted, optimised, and promoted through ad settings. Through the analysis of third-party cookies (e.g. AdWords cookies) we are able to better tailor our online advertising campaigns to you and your interests. In particular, Google will use this information to provide display advertising features such as remarketing, Google Display Network impressions reports, or Google Analytics demographics and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

This website uses the following Google AdWords features:

• Remarketing

• interest categories and categorization by demographic characteristics (e.g., age, gender)

• similar audiences

• other types of interest-based advertising

We use these Google Adwords features to redirect visitors to this website from third-party websites or Internet users with specific interest profiles based on their internet usage. We do not collect personally identifiable information with our cookies, remarketing lists or other anonymous IDs.

If you do not want this, you can disable it through the Ads Preferences Manager or download the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=>. For more information about Terms of Use and Privacy, please visit: https://support.google.com/analytics/answer/3450482?hl=en&ref_topic=3413645&rd=1 or http://www.google.com/intl/en/policies/privacy.

12. Conversion measurement with the Facebook pixel

With your consent, we use the "visitor action pixel" of Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our website. In this way, users' behaviours can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimise future advertising efforts. The data collected are anonymous to us and as such do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook: https://www.facebook.com/policies/cookies/, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive (https://www.facebook.com/policies/cookies/) (facebook.com / about / privacy /). You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored for these purposes as a cookie on your computer. A consent in the use of the visitor action pixel may only be declared by users who are older than 13 years of age. If you are younger, we request that you ask your guardians for permission. If you do not wish for us to record your use of our offers through Facebook, you can prevent this by setting your browser settings accordingly. For more information, see the tips and cookie policy of Facebook.

14. Integration of third party content

This website includes content from the YouTube service. These features are offered through YouTube, LLC 901 Cherry Ave. San Bruno, CA 94066 USA. The videos were included and embedded in the extended data protection mode. Like most websites, however, YouTube also uses cookies to collect information about visitors to its website. YouTube uses it to capture video statistics, prevent fraud, and improve usability. This also leads to a connection with the Google Double Click network. Starting the video could trigger more data processing. We have no influence on that. For more information about privacy at YouTube, please see their privacy policy at: http://www.youtube.com/t/privacy_at_youtube.

15. Social Bookmarks

Social Bookmarks are integrated on our website (for example, Facebook). Social bookmarks are Internet bookmarks that users of such a service can use to collect links and news items which are only included on our website as a link to the relevant services. By clicking on the integrated graphic, you will be redirected to the respective provider's website, i.e. only then will user information be transmitted to the respective provider. Information on how to deal with your personal information when using this website can be found in the respective privacy policy of the provider.

16. Yotpo

Yotpo is a marketing platform for retailers that collects and analyses user-created content like social media posts and reviews.

Hooray Studios instructs Yotpo and authorises Yotpo to instruct each of its subprocessors to process the personal information submitted on behalf of Hooray Studios and in particular, transfer this personal information to approved countries in accordance with Hooray Studios’ agreement with Yotpo with regard to the processing of personal information in accordance with the requirements of data protection laws, as is reasonably necessary for the provision of the services and consistent with their data processing agreement. Hooray Studios warrants and represents that it is and will at all relevant times remain duly and effectively authorised to give instruction to Yotpo.

Yotpo complies with all applicable data protection laws in its processing of personal information submitted on behalf of Hooray Studios. Yotpo will not process personal information other than on the relevant written instructions of Hooray Studios unless processing is required by applicable laws to which Yotpo or one of its subprocessors is subject, in which case Yotpo shall to the extent permitted by applicable laws inform Hooray Studios of that legal requirement before the relevant processing of that personal information.

For more information about privacy at Yotpo, please see their terms of service at: https://www.yotpo.com/data-processing-agreement.

17. Changes

Hooray Studios can change this Policy or the content of the website at any time, even without notice. We therefore recommend that you read these terms each time you visit the website, so that you know at all times for what purposes we process your data. Unless stated otherwise, our current Policy applies to all information that we have about you.

18. Contact Information

Upon request, Hooray Studios provides information about the personal information we store about you. Any such access request may be subject to a small statutory fee to meet our costs in providing you with details of the information we hold about you, where permitted by applicable law. Upon request, we will correct incorrect data or block or delete personal information, insofar as this does not preclude a statutory retention obligation.

To lodge a disagreement regarding the use of usage data or a revocation of the consent to the use of inventory data, a request for information about the stored personal information or its correction, to block and/or delete personal information, please contact us at privacy@hooraystudios.com.

October 15, 2020